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Purpose Is the Backbone for Motivation

You can know what to do and still not know why you're doing it. If you're chasing a goal and want to actually reach it, you need to understand what you're trying to achieve and the purpose behind it.

A student came to me recently and said, "Rich, I've hit a plateau. I know what I need to do. I just can't bring myself to do it." He was talking about fitness. He was making excuses to skip the gym, and when he did go, he cut his sets short and left weight off the bar. He knew he could do more. He just wasn't motivated.

A lot of us end up in that same spot. We know what we should do, and we still don't do it.

Why We Fall Off

You've seen it every year. Everyone joins the gym in January. By February or March, attendance is back to normal for the rest of the year.

Most of those resolutions sound like "I want to lose 15 pounds." That's an arbitrary number that sounds good. Without a reason behind it, it's easy to quit, because quitting doesn't seem to cost you anything. You have the kn...

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